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South Boston Speedway Offers Powerful Opportunity For Businesses To Reach Customers

SOUTH BOSTON, Va. (December 13, 2017) – South Boston Speedway has been around a long time … 61 years as a matter of fact. The reason? Amazing racing and even more amazing fan support.

The historic facility has endured because fans love not just the racing, but the value they receive for every dollar spent, be it on an admission ticket or a bologna burger.

On Saturday nights … and a couple of Saturday afternoons … from March to October every year, the track becomes a friendly neighborhood cheering on their favorite drivers while catching up on the week’s happenings.

It’s a pretty good guess that no venue in the South Boston/Halifax County area consistently draws larger crowds. They show up every race to cheer for their favorite driver, who may be a neighbor or a local policeman or plumber. They spend hours before and after the race interacting with drivers, team members and friends.

And during the week they patronize the many sponsors they experience at the race track. Dean Jones, who owns Halifax Insurance Agency in South Boston, quickly noticed the fan loyalty and took advantage of it.

“The advantages of advertising and marketing with South Boston Speedway are many,” said Jones. “We are working with a beloved small-town track that has national recognition. We are reaching an audience of potential customers that we may not be exposed to in any other manner. Everyone knows race fans are very loyal to the race track and the sport of racing and we wanted to be part of that.”

In addition to sponsoring a race each June, Jones and Halifax Insurance have signage at the track and sponsor the pole award for the Limited Sportsman Division each race.

Jones’ marketing ventures at South Boston Speedway are based in fact. Studies have shown weekly racing fans are some of the most sponsor-loyal in all of sports. They also fall directly into the demographic businesses are pursuing. Seventy percent of weekly racing fans have incomes above $35,000; 85 percent of weekly racing fans are between the ages of 19 and 54; 46 percent work in a skilled technical trade while 31 percent are involved in a professional occupation.

“We can help you reach the audience you need to reach and in an affordable way,” said Cathy Rice, South Boston Speedway general manager. “We truly offer a level of advertising for every budget. And we love to get creative. We enjoy working with clients to create something unique to them.”

Advertising and marketing opportunities include race sponsorships, division sponsorships, wall signage, billboards, banners, group tickets and hospitality.

For information on advertising and marketing at South Boston Speedway, please call or message Mike Smith, director of sales, marketing and public relations, at 423.0914.3009 or email him at

Media Contact:
Mike Smith
Relevant Public Relations



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